People Power – Macquarie Technology Group Unveils New Brand
Embargoed 12.01am Thursday 28 July
Macquarie Technology Group today unveiled its new brand, reflecting the evolution and strengths of the business.
“This is not simply a fresh coat of paint – far from it,” Chief Executive David Tudehope said.
“The new look continues the evolution of the business over the past two years, builds on our strengths, communicates our difference, and separates us from competitors,” Mr Tudehope said.
“The branding reflects the three distinct Macquarie Technology Group businesses – Macquarie Cloud Services, Macquarie Telecom and Macquarie Government – while also bringing to the fore our single most important strength, our people.
More clearly separating the businesses had brought them a clearer focus on their customers and helped them become even more responsive to their needs.
The objective of our new brand is to make our communications clearer and simpler. People have always been at the centre of everything we do – this is now evident our new brand. Macquarie Technology Group was rebranding to recognise and reinforce these values and strengths, while also showing respect and ownership of where we’ve come from.
“By putting those values front and centre, the new branding creates a platform for even stronger growth across our businesses,” Mr Tudehope said.
“Our customers tell us that it’s our people who really set us apart.
“They reflect our humanity, our insights, our authenticity and our technological literacy. That’s why we’ve made our own people – not models – the heroes of our brand,” Mr Tudehope said.
Treating every interaction as an opportunity to make a customer happy was the key to Macquarie Technology Group’s obsession with customer service and its industry-leading Net Promoter Score, Mr Tudehope said.
David Forman 0438121114